ABROAD BRAND SYSTEM
Made to move
across borders.
Official assets and practical guidance for representing Abroad clearly and consistently.
01 / GUIDELINES
Simple, clear
and unmistakably Abroad.
Please follow these guidelines whenever Abroad appears in marketing, communications, websites, social media, editorial content, or printed materials. Always use the official files, preserve clear space, and never alter the logo’s shape, proportions, orientation, or colors.
02 / LOGO ASSETS
03 / USAGE
Give the mark
room to travel.
Keep clear space
Maintain generous space around the mark so it remains legible and distinct.
Protect proportions
Scale the logo uniformly. Never stretch, compress, rotate, or rearrange its elements.
Use approved colors
Use the primary logo on light surfaces and the white logo on dark surfaces or imagery.
04 / COLOR PALETTE
Built around
Abroad green.
PRIMARY#73B9A3
DEEP GREEN#123D36
LIGHT SURFACE#EEF6F3